E-tailing Academy Webinars
Using Direct-to-Consumer Strategies to Enhance Customer Experience
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Direct-to-consumer marketing (DTC) enables sellers to skip physical stores and communicate directly with consumers. They can benefit from knowing their customers better and hence offer a higher level of customisation in their range of goods and services.
A DTC approach will shorten the manufacturing supply chain, bringing products and services closer to customers, resulting in lowered costs for production, inventory and marketing.
Through emerging marketing channels such as social media, producers can reach consumers directly, using the data they gain to accurately target market segments and improve overall customer experience.
In this session, you would learn from the experts on how DTC helps to better understand the preferences of your customers and how you could improve or develop new products and services based on customers' feedback.
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Date:
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21 July 2020 (Tuesday)
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Time:
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3:00pm – 4:00pm
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Speakers:
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Ms Nellie Chan
Head of Google Customer Solutions, Hong Kong
Google
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Ms Nellie Chan
Head of Google Customer Solutions, Hong Kong
Google
Nellie joined Google in March 2019 and heads up the Google Customer Solutions for the Hong Kong market, focusing on helping businesses of all sizes to build their online presence and grow their online business.
Prior to Google, Nellie worked as an independent consultant advising companies such as the South China Morning Post for the restructuring after their acquisition by Alibaba Group.
Nellie has over 20 years of commercial experience of which the last decade has been dedicated to digital and social. She took on a dual-role as the Director leading the LinkedIn Marketing Solutions business for Asia and acted as the Country Manager of Hong Kong for LinkedIn in 2012. As a former advertising executive at the Wall Street Journal and the Financial Times, she launched a wide range of digital products and initiatives in Asia.
Mr Deric Wong
CEO
Omnicom Media Group Hong Kong
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Mr Deric Wong
CEO
Omnicom Media Group Hong Kong
As the CEO of Omnicom Media Group Hong Kong, Deric oversees the Group’s business growth strategy, products, talent and the value proposition of its agency brands – OMD and PHD, in Hong Kong.
Omnicom Media Group is one of the largest media communications and top marketing performance networks in Hong Kong, with a headcount of over 200 of Hong Kong’s most talented communications professionals, delivering integrated media strategies, media investment management, content solutions, data analytics and ad-tech consultancy for some of the world’s most prolific brands.
Omnicom Media Group’s networks, OMD and PHD, are the most awarded in Hong Kong, having received over 50 “Agency of The Year” titles and won over 1,000 awards for their work across local and international awards platforms.
In Hong Kong specifically, the agencies are continuously recognized as the “Best Marketing Partner” by the HKMA/TVB Awards, as well as “Integrated Marketing Agency”, “Digital Agency”, “Programmatic Agency” and “Media Agency of The Year” by both Marketing Magazine and Campaign Asia – Pacific.
Having been with the Group since 2008, Deric has held various leadership roles across the agencies, including CEO of OMD Hong Kong and Managing Partner for both OMD China and Omnicom Media Group Hong Kong. He was elevated to the role of CEO for the Group in 2018 to lead the agencies on their continued success story in Hong Kong.
Ms Lui Tong
Director, Direct to Consumer
Swire Coca-Cola Hong Kong
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Ms Lui Tong
Director, Direct to Consumer
Swire Coca-Cola Hong Kong
Ms. Lui Tong is a strategic entrepreneur who energizes businesses through innovation and digitalization. She currently leads the Direct to Consumer business Swire Coca-Cola Hong Kong to connect the world's number one brand directly with consumers and evolve with the new economy. Her career includes establishing an impressive cross-border eCommerce networks for Strawberrynet, the market’s leading beauty online store as its COO China and Global Business Development Director, helped launch world’s earliest social media platform renren.com, built PCCW’s [HKSE:0008] integrated media arm, AdSociety and developed NOW.com profile through JVs with top technology companies. She found Jilian and transformed the luxury lingerie business into one of the earliest global omni-channel operations in 2006 and subsequently introduced the first commercialized AI mirror. Ms. Tong is a Top 50 Innovative Retail Leaders in Hong Kong.
Ms. Tong is the Vice President of Hong Kong Federation of eCommerce and is the President of the University of Washington Alumni Association in Hong Kong, Chairman of Tong Leung Tak Music Foundation, Co-Chair of Program of Zonta Club of Hong Kong, Member of Hong Kong Women Professionals and Entrepreneurs Association, and Member of HK General Chamber of Commerce.
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Language:
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Cantonese (No simultaneous interpretation)
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Event video:
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How to Adapt Omnichannel Retailing for a Successful E-commerce Business
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The rise of e-commerce has inspired enterprises to integrate physical stores and online channels to create seamless omnichannel shopping experiences, meeting the around-the-clock needs of consumers.
Rapidly emerging e-commerce solutions, combined with innovative technology, such as mobile apps and virtual reality, could effectively integrate online and offline sales channels for enterprises to further expand their businesses.
At this seminar, you would be able to obtain the best practices of omnichannel that can help you gain competitive advantages and seize new business opportunities.
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Date:
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14 July 2020 (Tuesday)
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Time:
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3:00pm – 4:00pm
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Speakers:
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Ms Jessica Tam
Senior Manager, Sustainability and Innovation Centre, SIC Office
Chow Tai Fook Jewellery Co., Ltd.
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Ms Jessica Tam
Senior Manager, Sustainability and Innovation Centre, SIC Office
Chow Tai Fook Jewellery Co., Ltd.
Mr Terry Iu
Head of Verticals
Facebook
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Mr Terry Iu
Head of Verticals
Facebook
Terry Iu oversees Facebook’s Hong Kong and Taiwan Digital Natives businesses, responsible for growing verticals that is more direct response focused, such as Ecommerce, Education and Travel.
Earlier in his career he worked at media and creative agencies including Mindshare and GREY, covering a broad spectrum of verticals such as FMCG and Auto. Prior to Facebook Terry served as a Senior Account Manager at Google, responsible for the DoubleClick business in both Hong Kong and Taiwan.
Terry is a bachelor's degree holder in Economic and Management from University of London. With over 18 years of marketing experience specialized in media and technology, Terry has a deep understanding of how consumer behaviour has changed and where is it heading. His diversified industry experiences across markets made him one of the experts in online sales and marketing.
Mr Sunny Cheung
Chief Executive Officer
Octopus Holdings Limited
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Mr Sunny Cheung
Chief Executive Officer
Octopus Holdings Limited
Mr. Sunny Cheung is the Chief Executive Officer of the Octopus Holdings Limited since his appointment in January 2011. He oversees all businesses across the Group in Hong Kong and overseas.
Prior to joining the Octopus Group, he was the Country Manager of Visa International for Hong Kong and Macau.
With over 40 years of experience in retail banking and the payments industry, Mr. Cheung had held senior management positions with various financial institutions, including Managing Director and Head of Greater China Consumer Banking at DBS, General Manager of Consumer Banking at Dao Heng Bank and General Manager of Card Business at Citibank.
Mr. Cheung is passionate about the development of community services, financial industry and charitable work in Hong Kong, and currently serves as a member of the Sustainability Committee of Link; the Corruption Prevention Advisory Committee of The Independent Commission Against Corruption of Hong Kong; and the Campaign Committee of The Community Chest of Hong Kong.
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Language:
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Cantonese (No simultaneous interpretation)
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Event video:
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Evolving E-tailing Innovations for Operating Seamless eBusiness
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Technological innovation is a key driver of economic growth, especially for the ongoing evolution of e-commerce industry. This session will explore how SMEs could leverage on the latest innovation to generate more business opportunities in the e-commerce scene.
Under the development of e-commerce, SMEs face problems like dealing with effective social media or digital marketing campaigns, understanding A.I. machine learning and Big Data analytics, or delivering various mobile payment methods with comprehensive cybersecurity. There is also a lack of manpower or know-how to solve various technical issues.
In this session, you would learn from experienced industry players on insights of the challenges and opportunities brought on by new technology, as well as tailor-made solutions for SMEs.
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Date:
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7 July 2020 (Tuesday)
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Time:
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3:00pm – 4:00pm
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Speakers:
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Mr Aldric Chau
Head of Retail, e-Commerce and Travel Partnerships
Asia Miles Limited
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Mr Aldric Chau
Head of Retail, e-Commerce and Travel Partnerships
Asia Miles Limited
Aldric Chau is the Head of Retail, e-Commerce and Travel Partnerships of Asia Miles. Overseeing revenue generation from our e-commerce platform, Aldric is responsible for driving retail and brand partnership strategy to curate a customer-centric portfolio of products and experiences that allow customers to shop easily with us with Miles and cash.
Aldric joined Cathay Pacific Airways in 2008, where he developed his expertise in service delivery and e-commerce. During his time with the airline, he gained extensive experience in commercial and operational functions, and had been a Country Manager for Sri Lanka and the Maldives. Prior to joining Asia Miles, Aldric was the Head of Retail and e-Commerce at Cathay Pacific Airways managing the airline’s direct sales channel and ancillary revenue strategy.
Aldric graduated from The Hong Kong University of Science and Technology Business School with a Consulting & Strategy MBA.
Mr Bruce Lam
Managing Director of Consumer Mobile
CSL Mobile Limited
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Mr Bruce Lam
Managing Director of Consumer Mobile
CSL Mobile Limited
Lam Kwok Shing, Bruce holds more than 20 years’ experience in telecommunications and joined HKT in 2011 as Chief Marketing Officer of CSL Mobile Limited. He is responsible for marketing strategies, service plans and sales & marketing communications in respect of HKT’s lines of wireless business. In fact, the success enjoyed by these lines enable CSL Mobile Limited to command the largest share of this market in Hong Kong’s telecommunications industry.
Lam also served as CEO of Club HKT Limited between 2016 and 2019. Under his leadership, The Club applied the latest big data technologies to everyday operations and collaborated with hundreds of merchant partners to become the most prominent loyalty program in Hong Kong. In 2019, Lam was appointed Managing Director of the company’s Consumer Mobile division to maintain HKT’s leadership in the Hong Kong 5G market.
Before joining HKT, Lam was General Manager for a well-known mobile handset brand covering Hong Kong and Macau, and was responsible for sales & marketing, business development, communications, customer care and relationship management, as well as retail strategies.
He also serves as President of the Mobile Network & Service Provider Group of the Communications Association of Hong Kong (CAHK), is a Marketing Management Committee member of the Hong Kong Management Association (HKMA) and contributes as a columnist to the “East Weekly” and “Headline Daily” publications. Lam holds a bachelor’s Degree in Economics from the University of Windsor in Canada.
Mr Francis Ngai Yi Cheong
General Manager
IBM China/Hong Kong Limited
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Mr Francis Ngai Yi Cheong
General Manager
IBM China/Hong Kong Limited
Francis Ngai is General Manager of IBM China/Hong Kong Limited, overseeing IBM’s business operations and strategic development in Hong Kong. He leads the company to assist clients to transform and capitalize on emerging growth opportunities particularly around IBM Watson/AI and the cloud platform in the AI era.
Prior to assuming his current role in May 2017, Francis was Executive Assistant to the Chairman, IBM Greater China Group, as well as Director, Commercial Business, IBM Greater China Group.
Francis was an acknowledged transformation leader in his role as Commercial Business Director. He integrated the Digital Sales and Commercial workforce while achieving significant business growth for consecutive quarters. Swift, Sharp and Agile (SSA) were always his advocacy in Commercial Business.
Before he took up his Commercial Business Director role in March 2015, he had been Non-IBM Competitive Accounts Leader, IBM Greater China Group, Commercial Business Executive and Public, Distribution and Communications Sectors Executive for IBM Hong Kong. He also had been Enterprise Systems Manager and Sales in the Public and Health Sector for more than eight years before his executive leadership roles with a strong track record of success.
Francis first joined IBM in 1987 from campus recruitment from The Chinese University of Hong Kong as a Sales Representative. He left IBM for EMC for four years in 2000 and rejoined the company in 2004.
Francis is an active participant in Hong Kong community and the IT industry. He is a Fund Allocation Committee member in the Community Chest, a member of the Hong Kong Computer Society Council, Cyberport Advisory Panel, and eMPF Committee of the Institute of Financial Technologists Asia (IFTA Council). He is also dedicated to higher education, and serves as a member of the Innovation and Information Management Programme Advisory Board of Faculty of Business and Economics, The University of Hong Kong; a member of three committees of The Chinese University of Hong Kong, namely Advisory Committee, Master of Science in Information and Technology Management of the CUHK Business School, External Advisory Group of the MBA Strategic Plan, and Advisory Committee of the Department of Systems Engineering and Engineering Management.
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Language:
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Cantonese (No simultaneous interpretation)
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Event video:
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Cross-border E-commerce as the Pathway to Sales in Mainland China
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The global economic downturn has created opportunities in recovering markets. While some SMEs in Hong Kong struggle as they encounter new trade barriers in existing markets, there are signs of recovery in Mainland China.
According to the China Internet Network Information Center, the number of netizens in Mainland China had reached 904 million as of March this year. With Internet penetration rate of 64.5%, the Mainland represents a significant digital consumer market with a globally important scale.
In this session, you would hear marketing experts outlining targeted business solutions for exploring the Mainland digital consumer market and gain an understanding of how you can use cross-border e-commerce to build new business.
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Date:
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30 June 2020 (Tuesday)
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Time:
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3:00pm - 4:00pm
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Speakers:
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Dr William W.Y. Lo, JP
Chairman
Captcha Media Limited
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Dr William W.Y. Lo, JP
Chairman
Captcha Media Limited
Dr. William Wing-Yan LO, JP is currently the Chairman of Captcha Media Ltd, a boutique digital marketing & strategy agency, as well as that of a new retail advisory platform, OtoO Academy Limited & Strategenes Limited, a financial & strategy advisory firm in HK.
Dr. Lo is a Founding Governor of the Charles K Kao Foundation for Alzheimer's Disease as well as The Independent Schools Foundation Academy, one of the most well known independent schools in HK. He has also been the Chairman of Junior Achievement Hong Kong since 2013.
Dr. Lo started his business career at McKinsey & Company and had subsequently held various top management posts at HK Telecom, Cable & Wireless plc, Citibank, WPP plc, China Unicom, I.T Limited, South China Media Group and Kidsland International Holdings Ltd. He is renowned for being the founder of Netvigator, the largest Internet business in Hong Kong, as well as iTV (the predecessor of NowTV), the first interactive and on-demand TV service in the world.
Dr. Lo obtained a Mphil degree in Molecular Pharmacology and a PhD degree in Genetic Engineering/Neuroscience, both from Cambridge University, UK. In 1996, he was selected as a “Global Leader for Tomorrow” by the Davos-based renowned global organization World Economic Forum. In 2000, he was selected as one of the top 25 Asia’s Digital Elites by the Asia Week magazine. Dr. Lo has held numerous Government appointments during his career and is currently a member of the Cyberport Advisory Panel and a Member of the Hospital Governing Committee of HK Red Cross Blood Transfusion Service. Dr. Lo is at present an Advisor of the Our Hong Kong Foundation too. He was a board member of the Broadcasting Authority as well as the ASTRI and the Science Park. He was also a founding member of the Stock Exchange of Hong Kong’s Growth Enterprise Market (GEM) Listing Committee. In 1999, Dr Lo was appointed a Justice of the Peace (JP) of HKSAR Government for his contribution to the city of Hong Kong. During the period 2003-2016, Dr Lo was a Committee Member of Shantou People’s Political Consultative Conference.
Dr. Lo serves as an independent non-executive director on the board of a number of publicly listed companies in HK, including Television Broadcasts Ltd (SEHK: 511), CSI Properties Ltd (SEHK:497), SITC Int’l Ltd (SEHK:1308), JingRui Holdings Ltd (SEHK:1862), Brightoil Petroleum Holdings Limited (HKSE:0933) and South Shore Holdings Limited (SEHK:577). He is also an independent non-executive director of the New York Stock Exchange listed Nam Tai Property, Inc. (NYSE:NTP). Recently, Dr Lo has been invited by the United Nations ESCAP to lead a task force for its Sustainable Business Network Committee to look at financial inclusion leveraging fintech in the region.
Mr Hermes Wong
Managing Director HK & Macau Sales
FedEx Express
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Mr Hermes Wong
Managing Director Hong Kong & Macau Sales FedEx Express
Hermes is willing to share and help HK SMEs to find market arena for survival and success in current critical global business environment.
With his over 35 years of experience in International Trading, Logistics & supply chain in Hong Kong and China market, he has wide spectrum of experience to work with Global as well as SMEs enterprises for their survival fitness in diversified business environment.
With his last 20 years stationed in mainland China with cross abroad coverage from 1st tier/ 2nd tier/3rd tier cities, he has witnessed the path of China economy growth from wholly manufacturing for export, to domestic self-sufficient and now with sizable new middle class who are fond of high quality import consumer commodities.
He has gone through early stage of e-commerce growth when Alibaba & Taobao first launched in China market till today with sizable domestic & cross border e-commerce market, changing from relying on numerous e-market places, e-sellers to more widespread personal apps sales, i.e., WeChat sales, KOL selling stages.
Hermes would like to share how FedEx international network, logistics & warehouse services for inventory management system then import into China with last mile services to help HK SMEs looking for a nearby new high potential consumer market without keeping looking for traditional export markets with too many uncertainty and competition.
Mr ATung Lee
Vice Chairman
PGY MCN
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Mr ATung Lee
Vice Chairman
PGY MCN
25 years Internet industry veteran, successfully led the new media division of 4 Hong Kong or Australian listed companies, specializing in digital strategy and transformation. Visiting Professor of the New Media Master Program; is currently the Vice Chairman of PGY MCN and General Manager of ASIARAY Media Group IT.
In recent years, Mr. Lee has focused on artificial intelligence, learning big data in business and sales process analytics, using mainstream digital technology to assist the transformation of traditional industries, and effectively carry out digital management. In early 2020, through social media celebrities and data analysis, on-site sales for brands and shopping malls, without any film and television celebrity effect, many sales events have achieved good results, each with a turnover of more than RMB 2.5 million.
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Language:
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Cantonese (No simultaneous interpretation)
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