Provenance is setting a new global standard for consumer sustainability, by validating and amplifying sustainability credentials throughout the customer journey. Its platform enables businesses to be transparent about their impact, so that they can reduce the risk of greenwashing, realise their sustainability ambitions and future-proof their market share.

This empowers customers to cut through the greenwash and make informed choices at checkout, to accelerate the sustainability transition. 

200+ leading CPG businesses are using Provenance to communicate their sustainability credentials, including Cult Beauty, The Ordinary, The Nue Co, Shiseido, BELU, Arla and Napolina.

Phil Verey is Managing Director at Provenance, a B2B2C SaaS scale-up that helps brands and retailers communicate product-level sustainability information at the point of sale. Phil has over 20 years' experience building global teams and scaling VC-backed growth businesses that deliver social and environmental impact. Having lived & worked in China, Japan, Germany and the US, he's passionate about scaling solutions internationally and about building lasting partnerships that benefit people and planet. He has BA from Bristol University and an MBA from London Business School.