Start-up Explorer series: Webinar on Running a Business with Sustainable Development Goals

Start-up Explorer series:

Webinar on Running a Business with Sustainable Development Goals


Why should you join?

Learn about:

- Sustainable Development Goals (SDGs) developed by the United Nations

- Importance of SDGs in future-proof business models

- Engaging with global leaders via the UpLink Community

- First-hand experience on SDG-related projects

Webinar Details

Date: 4 June 2021 (Friday)

Time: 4:00pm - 5:30pm

Language: English

(No simultaneous interpretation)

Collaboration Partner


Mr Kenneth Kwok

Founder & CEO,

Global Citizen Capital

Sharing on the Importance of SDGs in Running an Economically Sustainable Business

Introduction of the UpLink Community and the World Economic Forum
Alignment of business and capital models with the SDGs

As Founder and CEO of Global Citizen Capital and KIDsforSDGs, Mr. Kenneth Kwok has one core mission: to embolden the reputation and representation of innovation, "born" in Hong Kong and Asia, to rest of the world.

He is a Young SDG Advocate whose focus is on the intersectionality of #impact, #innovation and #inclusion. At the World Economic Forum, he is the first member from Hong Kong and China to have been elected to the UpLink Innovators community - the Forum's SDG focused platform - and he has also been appointed as the first Engagement Champion for UpLink.

He is a session contributor at Davos Agenda 2021 on "Accelerating Grassroots Innovation". He is as well a member of the Forum’s Global Innovators community.

Ms Elise Van Middelem

Founder & Chief Impact Officer,


Urban Biodiversity & Resilience

As a Creative Brand Strategist, Elise Van Middelem, has 16+ years of experience developing large scale interdisciplinary projects — from conception through execution — for companies including Louis Vuitton, Nike, Samsung and Art Basel. She’s a leader in forging connections between disparate groups by uniting them under a common purpose.

It was during a trek in Upper Mustang, Nepal to plant 200 Apple trees for the local community that SUGi was born. SUGi is the inevitable coming together of her two passions, Art & Nature, under one purpose; to empower anyone anywhere in the world to become a biodiversity builder.

Mr Žiga Drev

Founder & Managing Director,

Trace Labs – OriginTrail core developers

OriginTrail: Making Supply Chains Work. Together.

Ziga is Managing Director and one of three founders of Trace Labs – core developers of the open-source OriginTrail protocol. He co-founded Trace Labs while finishing his MBA in Ljubljana and soon recognized the importance of GS1 standards for business data exchange and introduced them to OriginTrail’s service. He managed the OriginTrail pilot projects in China and helped design a blockchain-based food traceability blueprint in 2017 which got OriginTrail to become an inaugural member of the Walmart Food Innovation Pipeline as well as the first winner of the Spark Award.

He is often the ‘face’ of the company at global events, contributing his hands-on experience from supply chain projects the OriginTrail team has been involved in within Asia, Europe, Australia, and North America. His goal is to help unlock new value in fragmented supply chains. Ziga loves being in nature and enjoys quality, origin-traced food.

Please note that Zoom Video Communications, Inc. is our registration service provider for this Webinar. Zoom Video Communications, Inc. will only collect and use your personal data for the purpose of registering you to attend this Webinar. For details about the privacy policy of Zoom Video Communications, Inc., please view this link: Also, kindly note that if you do not wish to have your personal data collected by Zoom Video Communications, Inc, you may not be able to register for this Webinar.


Ms Alice Tam

Tel: 2584 4551

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